VIP’s Access At a Glance
A luxury concierge geared toward a discerning clientele, VIP’s Access aims to anticipate clients' need with a suite of services affecting different aspect of their lifestyle. Our offers include; —Private Jet Charters —Luxury Hotels —VIP Hospitality to world’s famous sporting events as well as an online collection with over 100,000 prestigious brands from around the globe, powered by our partner Priceline.com.
What sets VIP’s Access apart is not only the broad range of services offered, rather, our commitment in exceeding customers’ expectations. Being on the forefront of thinking outside the box, VIP’s Access anticipates the day travelers could book a luxury hotel room while chartering a private jet on the same platform instead of relying to two different entities in order to make the same arrangements. Time is Money...
Moreover, strategically designed to attract VIP clients who delight in the finest travel arrangements, VIP’s Access is geared toward diehard sport fans requiring exclusivity while entertaining business partners, clients, family members or friends during prestigious sporting events worldwide.
—VIP’s Access Clients Profile:
Beside the typical luxury travelers, VIP's Access counts among its clientele some of the world's elite personalities and has relationships with high profile celebrities and pro athletes as noted below.
| Notable VIP Clients
|Saudi Arabia Royal Family
||Private jet request upon the King's death in 2016
|Quatar Royal Family
||Private jet request and VIP hotel reservation in Cannes
|UAE Royal Family
||Luxury skybox suites to the UEFA Final
||Luxury suite to the Super Bowl
||Luxury suite to the Super Bowl
|Venture Capitalists, US & International Corporate
||Luxury Suites to the UEFA Final, Super Bowl, U.S. Open Tennis or Masters Berckman's Place Badges
|International Lifestyle Firms & Luxury Travel Agencies
||Hospitality Packages to the Olympics, UEFA Final, Super Bowl, F1 Grand Prix races or the Masters
—VIP’s Access Famous Online Followers
—VIP’s Access Vision:
| Twitter Followers
|Julius Dr J Erving
||Legendary NBA Hall of Famer
||Singer and Producer
||Running Back Seattle Seahawks
|| World Champion UFC Fighter
|| Pro golfer, Nike athlete
|| Former Tight End Green Bay Packers
| Wendell Pierce
| Yara shahidi
| Zach Boychuk
Professional Hockey Player
| Clayton Blackmore
|| Pro Golfer, Former Pro Footballer Manchester United
| Marcus Smith
|| Defensive Back Philadelphia Eagles
|| Indianapolis Colts Wide Receiver
| DeShawn Williams
|| Defensive Tackle Cincinnati Bengals
| Al B. Sure
| Shaq Thompson
|| Linebacker Carolina Panthers
| Paul Turner
||Wide Receiver Philadelphia Eagles
| Vincent Valentine
|| Defensive Tackle SBLI Champion New England Patriot
| Dominique Franks
|| Coner Back Baltimore Ravens
| Ron Brooks
||Corner Back Philadelphia Eagles
| Datone Jones
|| Defensive Line Minnesota Vikings
VIP’s Access seeks to raise $6.5 million investment in a Series A funding for equity into the company. This investment would serve for the hiring of an expert concierge staff and sales agents as well as the development of a premier “Franchise Model” geared toward a more effective approach to attract potential “Entrepreneurs” seeking to invest into themselves.
As the internet evolves and reveals immense potentials for entrepreneurs, VIP’s Access Franchise would not only appeal to corporate executives but more importantly to social media personalities from around the world and former professional athletes with millions of followers online to embrace it. This is a great opportunity many would capitalize on to exert their influences and relationships in order to go in business for themselves, rather than merely relying on advertisement campaigns if ever offered. VIP’s Access more or less embodies their lifestyle as a brand...
Furthermore, the investment would serve to develop a proprietary booking engine exclusively offering luxury hotels and private residences and an app platform, critically important in order to be competitive and generate a greater profit margins. VIP’s Access' streamlined of different services under one umbrella with in depth expertise in each gives us an advantage both in attracting and retaining new VIP clients than our competitors ever would.
As customers retention is a serious concern and regardless of wealth clients seek and appreciate discounts, leveraging profit gained from one sector to compensate loses in other sectors is strategically designed to lure repeated business from clients. This strategy has proven effective in generating additional sales with clients primarily inquiring for Super Bowl tickets for instance, to also request a hotel room or a private jet charter for the occasion.
Luxury consumers in the 21st century deserve the ability to rely on one company build purposely for their travel and entertainment needs. The franchising dimension further extends VIP’s Access reach to VIP clients in major cities from around the globe.
Ideally, combine the best of these companies below is VIP's Access objective
—Jet Smarter: The Uber for Private Jets -Raised $5.2 million Series A in 2014
www.JetSmarter.com -And raised $105 million Series C in 2016
—Luxury Retreats: Offers luxury residences -Raised $5 million Series A in 2012
www.LuxuryRetreats.com -Generated $150 million gross sales in 2016
Offers luxury hospitality packages to sporting events in the U.S.
www.quintevents.com -Official distributor of the NFL, U.S. Grand Prix F1 & others
—Jet Smarter: first and foremost rest in the considerable upfront membership fee required, around $12,000 per year, which obviously is not very appealing to the vast majority of occasional travelers. Further, Jet Smarter would need to attract additional investments in order to procure its own private aircraft fleet to fulfill the free flights promises to be successful in this venture. One could imagine if Uber had imposed a membership fee, it would have failed in disrupting the ride hailing business. Similarly, for the private jet charter industry.
—Luxury Retreats and others online providers in the luxury accommodation sector are all competing for the same client base.Thus, requiring a larger financial investment in advertising and marketing to remain relevant, therefore, affecting their net profit considerably. Assuming the average client takes a vacation once a year, these companies have to wait an entire year to monetize on the same client due to the fact they only offer product. And that is if indeed the client does come back, and he/she is not lured by a competitor's promotion the following year.
—Quint Events and other luxury hospitality providers to major sporting events are mainly marketing US sport championships, missing out on wealthy and corporate clients from around the world, who passionately love European soccer championships, the World Cup, the Olympics and Formula 1 Grand Prix races. It is safe to assume that this elite clientele whether from Asia, the Middle East or Africa, is also a consumer of both private jet charters and luxury hotels throughout the year. Further, most agencies assume the role of brokers, thus, relying on a third party to supply the inventory, particularly for corporate suites to the Super Bowl.
—VIP’s Access Online Competitiveness:
Although maintaining relevance in the ever changing and competitive business environment nowadays present a monumental challenge, the internet offers somewhat of an even level playing field. Whether it’s a multinational with unlimited marketing budget such as; Expedia or Priceline or a smaller firm, we are all aiming for a footprint and strategic position online.
Thus, prominence in search engines' top listing on Google, Bing and others is of the upmost importance in order to remain relevant. Therefore, VIP’s Access online strength allows us to attract clients from across the globe while searching the internet for highly competitive keywords whether it's for hotel accommodations, hospitality packages or tickets to major sporting events.
For a better perspective, below are a few search terms illustrating VIP's Access dominance in Google's First Page placements;
—VIP Tickets To:
—VIP’s Access Chapter Program:
The Masters —The US Open —The Monaco Grand Prix
—Luxury Hotels To:
The Super Bowl —The Kentucky Derby —The NBA All Star
—Luxury Sky Box To:
The UEFA Champions League Final —Abu Dhabi F1 —The Super Bowl
—VIP Hotels To:
New York City —Dubai —Paris —Rio —Vegas —Tokyo —London —Singapore
—Private Jet Charter:
New York to San Fran —Dubai to Milan —London to Miami —Vegas to Los Angeles
The search terms above illustrate VIP’s Access prominence among Google’s top first page listings, an achievement not to be underestimated by any mean. Websites online credibility is based on a system known as "Page Rank" which is governed by Google, with the highest score being a PR 10, while the lowest is a PR 0 for newer developed websites. For a website to be upgraded from a PR 0 to PR 1, 2, 3 or above, is based on the number of traffic a site attract, and it usually take years to move up one level. For better illustration, currently, VIP’s Access is a PR 4, while for instance; Google, Facebook or Twitter is all PR 10.
The purpose of creating chapters is to further strengthen the brand, and creating a loyal fan base in major cities. Members could organize luxury events such as; “Happy hours at the trendiest establishments, VIP parties at private estates or aboard luxury yachts and major sport championship TV viewing parties, etc.
Major cities such as; New York City, Los Angeles, Chicago, Atlanta and Miami will play a critical role in setting up the standard for other cities to emulate. Members would enjoy discount to VIP's Access services offered online with two membership levels offered; "Platinum and Gold Plan". Cost of joining a chapter would be paid to VIP's Access with a referral fee awarded to a recommending member.
—VIP's Access Strength:
Amazon.com impact in the retail industry is a straight forward strategy; Capitalize on partners assets and optimize customers' buying power to your advantage and enjoy screwing competitors... That is the same concept VIP's Access plans to use in the luxury travel sector.
Thousands of private jets fly empty every day around the world wishing they could at best recoup the fuel cost to increase profit. However, publicly lowering cost could have disastrous consequences in the industry if operators, especially larger ones, fiercely competed to retain clients. Initially, VIP's Access strategy would focus in dealing with operators chartering 10 private jets or less in major cities in the US and London. Given that charters prices are set arbitrary and repeated business earns preferential status, VIP's Access would pass those benefits directly to clients.
In order to sustain offering lower prices for jet charters, one has to offset those loses while marketing different products just as cherished to this client base: —Luxury hotels/residences —VIP tickets & corporate skybox suites —Personalized concierge services; are all services saw after by luxury travelers globally. Thus, establishing corporate and VIP accounts with emphasis on each account spending power to earn cheaper to free private jet flights would by far attract more customers, than Jet Smart membership fee based program.
—Private Jet Charters:
With increased traffic for luxury related services, interest and demand private jet charters will rise drastically. It has been our experience that customers purchasing VIP tickets to major sporting events, would inquire about chartering private jets as well. In fact, a client once chartered round trips from Atlanta to Augusta for the Masters, on a daily basis for several days. Furthermore, projecting that a considerable portion of luxury travelers booking VIP hotels or private residences would consider chartering private jet flights is not farfetched.
Though, it is hard to anticipate the sales volume generated in this sector, we are confident to safely expect earnings ranging from; $3 to $5 million within the first two years. Acting as a broker allows VIP’s Access not to assume the highly cost involved in owning and maintaining an aircraft fleet, rather, capitalizing on the vast network of private jet operators in every continent who fiercely compete to maximize their profit margin. It’s worth noting that a considerable effort is required in attracting entertainers, pro athletes and celebrities, who often charter private jet either for leisure or business.
—VIP’s Access Marketing Strategy:
Rather than relying on a traditional advertising strategy, VIP’s Access would instead focus on building a fan base by promoting its "Chapter Program" in major markets, while squarely focusing on luxury clients. VIP’s Access Chapters would partner with local promoters to organize events such as; Sport Viewing or VIP Parties, happy hours at the trendiest venues, luxury yacht excursions and more. Chapters would offers financial benefit to the governing commitee while offering members discounts to events, as well as VIP's Access services.
Furthermore, it will serve VIP’s Access well to incorporate an "Entertainment Division" among its services. This division would serve to further enhance the VIP's Access brand, particularly during major sporting events, by co-hosting VIP parties and concert with major promoters during events such as; the Super Bowl, the UEFA Final and the U.S. Open in New York City. During the Monaco F1 and Abu Dhabi Grand Prix, VIP's Access would instead charter a luxury yacht for both races viewing and after parties.
Ideally, VIP’s Access would partner with established concert promoters and record companies to provide artists with luxury accommodations and private jet charters during concerts and tours. Whether the Entertainment Division is highly profitable or not would be a secondary factor, as the relationships built would be the most valuable in gaining hold of the highly lucrative entertainment industry's travel business.
With relatively easy access to celebrities, VIP's Access would offer VIP passes and backstage access to loyal clients while sharing these experiences in social media to generating free advertisement online. This strategy would go a long way to further enhance the VIP's Access brand while highlighting its loyalty reward program.
Defining luxury travelers trend could better illustrate the void from which VIP's Access is set to fulfill in the current luxury travel marketplace, while differentiate itself from competitors with a suite of services strategically targeting this customer base year around. Consequently, the acquisition cost per visitor onto VIPsAccess.com would far greater pay dividend with customers potentially returning for different services, as oppose to competitors limited to one expertise.
It is worth mentioning that a notable client base is shifting preferences toward the private residence market from luxury hotel accommodations, especially, corporate clients or whenever an entire family or two combined travel arrangement happen to be much more attractive. Further, it is possible in such case, serious consideration for a private jet charter is contemplated, particularly, when travelling to remote exotic destinations or with small children.
Last but not least, attending and experiencing major events live is continually restrained to a certain income bracket, due to the skyrocketing cost of luxury accommodations and tickets to attend such events. These famous events not only introduces VIP’s Access to a worldwide audience, more importantly, it offers future expansion opportunities into other markets internationally, allowing local offices to introduce personalized concierge services to high net worth individuals in addition to online services.
The appeal in private rentals for clients is in the unparalleled privacy, often offering a private swimming pool, an exquisite estate and the ability to entertain a large group seemingly. The exorbitant cost of daily meals while at a 5 star hotel for a large group further deters clients appetite, encouraging them opting toward private rentals and hiring a private chef at a fraction of the cost.
VIP's Access has an opportunity to play a major role in the luxury travel sector, capitalizing in our expertise and relationships built with several international partners to impact the market in a very short time frame. Furthermore, a booking engine offers the capability of developing an affiliate program of our own, as well as corporate portals to increase our revenue stream.
—Notable Luxury Hotels & Partners:
| Twitter Followers
|| 5 Star Luxury all-inclusive Spa Resort Cancun, Caribbean
Luxury 5 Star and 5 Diamond hotel in Beverly Hills, CA
|| Mandarin Oriental Elegant retreat in the nation's capital
||Luxury 5 Star Hotel in Monte Carlo, Monaco
||One&Only Palmilla ultra luxury resort & spa Pacific Ocean
||Official Starwood Hotels
||Award-winning luxury cruise company
||Luxury 5 Star Hotel in Monte Carlo, Monaco
|| Cote D' Azur luxury rental villa in Cannes, France
||Luxury 5 Star Hotel in Rome, Italy
||Panoramic Sea Views and Incredible Sunsets in Sardinia
||Luxury Villa in Tuscany, Italy
||Luxury Grand Hotel Tremezzo in Lake Como, Italy
|| Eco luxury, private resort in Costalegre, Mexico
|| Serene cove off the Atlantic ocean near Bordeaux, France
|| 10K Hectares pristine wilderness in Eastern Cape, Sth Africa
|| Luxury Bermuda resort in the Caribbean
|| Relais & Châteaux luxury resort nestled in Discovery Islands
|| Intimate oasis in the exclusive enclave of Paradise Valley
||Luxury 5 Star Hotel in Cancun, Caribbean
—VIP’s Access Projection:
Once the booking engine is fully operational, VIP's Access stands to generate gross sales ranging from $27 to $56 million within the first two years, while earning a profit margin of $7 to $16 Million. However, from the third to the tenth year, VIP's Access should exceed the half billion dollar mark in gross sales, with an earning profit up to $200 million per year. Our projection is to have the $5 million investment fully reimbursed by the third year.
Depending on private property rentals, cost per night could range from $500 in a major city to $3,000 or $20,000 for a luxury estate in Aspen or up to $50,000 for a whole island in the Caribbean. Thus, a client spending $20,000 for an exotic getaway is rather in the lower end of the scale, larger group or corporate typically spend in the range of $50,000 to $300,000 for a week stay.
By our estimation, VIP’s Access could moderately generate 1,500 to 3,000 luxury rental reservations within the first two years, representing between $25 million to $50 million in gross sales, while averaging cost per stay at around $25,000. At a commission base of 20% per sale, VIP's Access' earning could range from; $5 million to $10 million in luxury property rentals in the first year.
Should an appropriate inventory were available, VIP's Access could have already been a leading provider of VIP tickets and luxury hospitality packages a couple of years ago. Instead, assuming a brokering role as is currently the case, has limited our capability to fully take advantageous of our prominence in Google's first page search listings for major sporting events.
Each year, several thousands of high net worth individuals, corporate, even Middle Eastern royalties visit VIPsAccess.com either for VIP tickets or luxury hotel accommodations, which are often sold out in the primary market for; — The Super Bowl — The Masters — The Formula One Grand Prix — The U.S. Open Tennis — The UEFA Champions League Final —The Olympics —The World Cup.
From experience, inquiries for luxury packages are mainly requested for in-stadium either shared or private skybox suite hospitality and 5 star hotel accommodations during major events. Consequently, VIP's Access has over the years built an email list of high caliber clients from all over the world and diehard fans of; “Soccer Championships, Golf, Super Bowl and the Olympics”. And at times, with disclaimers — Cost is not a factor.
Therefore, we anticipate generating sales ranging from $2 to $5 Million each year in this sector, provided an adequate inventory to include of VIP tickets, shared and private suites as well as 5 star hotel rooms availability into our inventory. Below are two products in particular, which present challenges in acquisition and establishing a reliable supplier chain.
—The Berckman's Place Badges: Are tickets offering the highest VIP hospitality during the Masters tournament in Augusta, for which VIP’s Access maintains a waiting list for clients’ inquiries each year. Unfortunately, these passes are very scares in the secondary market, given distribution is limited to a few corporate and sponsors, including to a very selective PGA’s members. VIP’s Access could sell thousands of those badges with a retail price ranging between $1,500 to $5,000 depending on the attending day of the Masters week, if we had access inventory.
—Luxury Skybox Suites: The Super Bowl and the UEFA Final (European’s soccer championship) are two biggest events for which VIP’s Access attract several thousands of visitors each year. Prominently listed on Google's first page, clients easily access VIPsAccess.com while searching for; -VIP Tickets, -Luxury suite Hospitality, -Corporate skybox and VIP parties to those events. The main challenge rest in the initial high acquisition cost of these suites.
VIP’s Access could fairly sell between 5 luxury suites each year, at a retail cost ranging from $195,000 to $500,000 each depending on the location of the suite. It should be noted that prices has gone as high as $1 Million per a suite in the past, should the championship game generate enough buzz.
—Online Travel Marketing Strategy:
Understanding hotel pricing structure for online travel sites, particularly for 4 and 5 star hotels is important, as nightly rates and promotions are dictated by each property’s management. Consequently, giant online travel sites such as Expedia or Priceline negotiate discounts with each properties to liquidate inventory, particularly during slow seasons with additional offers such as the "Last minute deals and Rooms upgrade".
Other spin involved for sites such as; Booking.com and Hotel.com to allure customers is the; “10 night stay + 1 night free” marketing strategy. However, an average client won’t usually build up the 10 night hotel booking requirement each year, in order to claim the free night stay, sparing them the expenses of honoring the offer.
—Travel Industry Leaders Insight:
The travel industry with annual revenue of over $1.4 trillion globally, was disrupted with the internet revolution in the late 1990s, resulting in traditional travel agencies either adapting or closing shops over time, and several did. Two corporate in particular are consolidating their online dominance with multibillion dollar acquisitions of competitors remotely threatening their interests. The “Priceline Group”, followed by “Expedia Inc.” are in a fierce quest to be the undisputed king of online travel services.
Several companies entering this lucrative industry including; Google, Bing and many others explains its potential. Underlining the Priceline Group dominance, one has to appreciate the scope of their commitment to invest $3 billion in marketing expenses during 2015 alone, to further enhance their brands around the world, and bring new customers to the fold. A glance at both Priceline Group and Expedia Inc. quarterly earnings would better illustrated their performances.
—Priceline Group Versus Expedia Inc. Metrics Q1 2015
— Priceline Group Versus Expedia Inc. Metrics Q4 2015
Based on the fourth quarter earnings above, it's obvious how much profitable the Priceline Group is, as oppose to the Expedia Inc. based on the average booking cost per night. commissions break down as follow:
-Expedia Inc: An average reservation cost at $282.19/night, earns $32.19/night, around 12% commission paid by properties partners.
-Priceline Group: An average reservation cost at $121.08/night earns $20.18/night, around 17% commission paid by hotels partners in their network.
These figures illustrate the strength and weakness for each company, illustrating Priceline's dominance in the lower end hotel market. However, Priceline earns a much greater commission percentage per booking than Expedia Inc. does, while it is outperformed Expedia Inc. in the luxury hotel niche.
The magnitude of the Priceline Group’s dominance in the global travel industry with a gross sale of $55 Billion in 2015, and an operating profit increase from $1.4 billion in 2011 to $3.26 billion in 2015, illustrates the disruptive impact inflicted to the traditional structure by one company alone.
The Priceline Group in merely 4 years was able to more than double its profit margin as indicated above, while making key acquisitions of; Booking.com, Agoda.com and Kayak.com which once were leading competitors.
Not to be out performed, Expedia Inc. notable acquisitions include; Hotels.com, Venere.com, Hotwire.com, Travelocity.com, Orbitz.com, HomeAway.com and Wotif.com.
Moreover, one should consider that there are actually thousands of smaller travel agencies both online and offline in the United States and around the world, generating anywhere between $1 Million to $500 Million each year. Though, Priceline and Expedia have offices in several countries throughout the globe with websites tailored to each market, indigenous competitors still fair well nevertheless in their markets.
This is particularly true whether in countries such as; China, Japan, Brazil, UK, Mexico, Russia, Germany, etc. The reason is fairly simple, hotel properties do not discriminate on who is referring clients to their properties to keep their rooms filled. In fact, most luxury properties would much rather deal with smaller agencies requiring smaller commission payouts.
Enjoy a private jet flight at a fraction of the cost to great destinations like; New York City, Los Angeles, London and Miami or to
major sporting events such as; The Super Bowl, The Masters, The UEFA Final, The Wimbledom and the Monaco Formula One while paying only for your own seat, not the whole jet.
Shared Private Jet PAY PER SEAT